1. What is a 'Google Shopping App for Shopify' and How Does It Work?
Google is one of the most well-known web search engines globally (the number of searches on Google exceeds 90 billion each month). Thus, Google Shopping is an excellent sales channel with many visitors every day. However, if you've ever tried to submit your Shopify products to Google, you'll know how difficult it can be. This is where the Best Google Shopping Apps for Shopify come to play.
Google Shopping is a fantastic tool that may help you significantly improve your sales. High-efficiency advertising campaigns on Google Ads are a demanding undertaking that necessitates business owners constantly monitoring their data. As a result, numerous Shopify app developers provide a diverse range of apps that assist Shopify users in improving their uploading and promoting product experiences.
Shopify Google shopping applications may perform a variety of functions for your store. For starters, they may sync your products so that any updates you make on your shop are instantly published on Google. They can also provide statistics that show you which products are performing well and where revenues may be increased. Clickpost has curated a list of the best Shopify Google Shopping Apps in this article to assist your eCommerce store stand out from competitors.
2. Top Shopify Google Shopping Apps
2.1) Socialshop by Socialhead
2.2) Feed for Google Shopping
2.3) TikTok FB Google Shopping Feed by ShoppingFeeder
2.4) Google Shopping Feed XML/CSV
2.5) Suite For Google Shopping Feed
2.6) Google Ads & Google Shopping app by Storeya
2.7) App for Google Shopping Feed by AdNabu.inc
2.8) Feed for Google Shopping Feed by Webrex
2.9) Omega - Google Shopping Feed
2.10) Alpha Google Shopping Feed
3. Detailed Review of Google Shopping Apps
3.1) Socialshop by Socialhead
Shopify rating: 4.9
One of the best Google Shopping applications for Shopify businesses is Facebook, Google Shopping Feed, or Socialshop from Socialhead. The app allows all enterprises to sync and improve their feeds on Google Shopping with a single click.
You can receive all product feed solutions in one app with Socialshop. Within minutes, you can sync all of your Shopify store's product feeds to Google Shopping. Instead of completing everything manually, this saves numerous hours, money, and effort.
Also, the Socialshop app allows online businesses to filter specific products and tailor their shopping feeds for increased conversion. Customizing texts and improving data fields may increase consumer interaction and lead to a more successful Shopify store.
- The Socialshop app allows you to assign product categories in bulk. This tool will enable you to classify products by Google Product Categories.
- They allow you to easily translate all of your product feeds into different languages and sync them to Facebook and Google as long as you have a Shopify translation app installed.
- Poor customer service.
- Some users find the feed update feature complicated.
3.2) Feed for Google Shopping
Shopify rating: 4.9
The Simprosys InfoMedia team's 'Feed for Google Shopping' is a trustworthy marketing solution for any Shopify e-commerce site to boost the Google Shopping Ad by delivering many intriguing features. You may link your Shopify store to Merchant Center using Google Shopping Feed without providing a Feed URL or any additional setup.
The 'Feed for Google Shopping' application will submit any modifications to Google Merchant Center within a few minutes. Its powerful interface, in particular, may assist you in accurately managing additional parameters necessary by Google. Furthermore, you can add Custom Labels, Product Condition, Google Product Categories, Gender, Age, and even change the values of the products in batches or individually.
- The 'Feed for Google Shopping app provides a powerful UI and detailed filters for bulk attribute editing.
- Auto-optimization rules for a wide range of characteristics
- Some customers faced issues with the product syncing feature of the app.
- They can enhance their customer support service.
3.3) TikTok FB Google Shopping Feed by ShoppingFeeder
Shopify rating: 4.9
Another app for creating Google Shopping feeds from the Shopify store is 'TikTok Facebook, Google Shopping Feed' by ShoppingFeeder. Merchants may use "Google Ads Labels" to advertise their most essential items. Online store owners can use these labels to showcase their best-selling items, clearance products, and more.
ShoppingFeeder, in addition to Google Shopping, allows you to construct shopping feeds for additional channels such as Facebook Ads, Microsoft Ads, PriceCheck, and others. Also, the 'TikTok Facebook, Google Shopping Feed' app allows you to list all of your product versions to multiple channels. This tool will assist you in increasing traffic and sales.
- The 'TikTok Facebook, Google Shopping Feed' app includes easy field operator guidelines for changing your product information per channel.
- ShoppingFeeder makes it simple to list in many areas with a single integration. There is no need to use multiple applications.
- A few customers find the user interfaces of the app to be complicated.
- The subscription plan might be expensive for beginners.
3.4) Google Shopping Feed XML/CSV
Shopify rating: 5.0
The most notable feature of Google Shopping Feed by AdWords Robot is that it allows you to sell your products in several nations by creating feeds for each currency and nation. You may also submit all product variants such as color, size, material, and so on. Each variety of a product has its own image. Don't worry if your items are out of stock; Google Shopping Feed will remove them from the feed immediately.
The Google shopping feed allows you to advertise in numerous countries and currencies (via Google currency conversion). This app improves discoverability and quality by presenting all variations with pricing, colors, sizes, photos, and so forth.
- Google Shopping Feed will not advertise products out of stock.
- In the feed, you may include the versions with their images.
- Most of their features are available only with the paid plan.
3.5) Suite For Google Shopping Feed
Shopify rating: 4.9
Suite For Google Shopping Feed is one of the top Shopify Google Shopping applications. It enables you to display your items from Shopify to Google Search, Google Shopping, and other platforms. The Profiling tool allows you to categorize products based on various factors. This dramatically simplifies the process of listing items on Google Shopping.
The Suite For Google Shopping Feed tool may list items on the Google Merchant Center one by one or in mass, depending on your needs. You may also send the product feed from the Merchant Center to several Google Programs for international sales. You have to fetch the information from Google Shopping orders and create them on Shopify for quick fulfillment. In the Order Tracking Data section, update the order tracking details from Shopify to Google Shopping.
- The Suite For Google Shopping Feed app assists in grouping products based on numerous parameters, making listing products on the Google Merchant Center easier.
- You may also maintain a record of your Abandoned Carts so that you may proactively prepare to reduce their quantity.
- Poor customer support.
- Some customers faced issues regarding the smooth running of the application.
3.6) Google Ads & Google Shopping app by Storeya
Shopify rating: 4.5
The Storeya team's Google Ads & Google Shopping app is an incredible marketing tool for every Shopify e-commerce store administrator to drive revenue, increase leads, or even produce high traffic to your website. This is done by maximizing bids in real-time and matching the ads and keywords with the best relevant pages on your store site. You may save time by using Storeya's specialist marketing team, which has run over $100M in PPC advertising campaigns, to create targeted ads for your business on the top ad networks such as Google AdWords, Bing, and Facebook.
The Google Ads & Google Shopping application's intelligent algorithm delivered targeted visitors. It includes features like an automatic bid optimizer, geo-targeted traffic, dynamic keywords and adverts, and even a learning machine to assist you in choosing the best advertising technique for your e-commerce site.
- The Google Ads & Google Shopping app's automated bid optimizer offers you the most cost-effective bid.
- Adjust your keywords and advertising to match the search queries you're looking for on Google.
- The pricing may seem exorbitant for first-time users.
3.7) App for Google Shopping Feed by AdNabu.inc
Shopify rating: 4.4
AdNabu's 'App for Google Shopping Feed' application makes it simple to build a Google Shopping feed and run Google Ads. All updates to your Shopify store are immediately retrieved and updated in the feed. Expand your company with Google Shopping and Google Ads by utilizing sophisticated capabilities such as multi-currency, multi-languages, Metafields, and more.
Your feed should adhere to best practices to be effective in Google Shopping and Google Ads. AdNabu: 'App for Google Shopping Feed' assigns a score of 100 to each product. The score is based on numerous variables accessible in Google Merchant Center and will assist you in improving your SEO. The length of different feed qualities. The volume of keyword searches for terms in the title and description. Image size and quality. Promotions and reduced prices 5. Use of suggested fields for specific Google Product Categories
- You may use a blocklist to opt-out of all items part of a collection or product type.
- They can update Google Shopping Feed with local currencies if you sell in numerous countries. Shopify's currency computation is fully provided.
- Some users faced issues regarding the smooth running of the application.
3.8) Feed for Google Shopping Feed by Webrex
Shopify rating: 4.5
Webrex Studio's 'Feed for Google Shopping Feed' app is the first in our list of Google Shopping apps that offers a free plan to its clients. In addition to some basic capabilities such as synchronizing all items and variations from Shopify, the 'Feed for Google Shopping Feed' app allows you to alter the title of your goods for improved SEO on Google Shopping. Even on the freemium model, you have access to 24/7 help.
You may submit a product with one or more versions, each with its color, size, material, and so on. Each variant also receives its image. The 'Feed for Google Shopping Feed' app constantly links your product inventory between Google Shopping and your Shopify Store. Never oversell your items again to help safeguard your seller rankings. Bring your items to the attention of millions of Google users. Using this software, you may connect your business to Google Shopping and sell your items there. Get a slew of new consumers right now!
- The 'Feed for Google Shopping Feed' app automatically syncs and filters products.
- Customers receive email updates on the status of their feeds.
- The free plan is only available for up to 4 products.
3.9) Omega - Google Shopping Feed
Shopify Rating: 4.8
Putting up your Shopify product on the google feed is much simpler with the Omega app. It offers content API to constantly push product feeds to Google Merchant that has real-time sync capability. Make your product inventory level upto date and never present an unavailable landing page with the help of a responsive app that feeds all the necessary product updates.
Moreover, you can showcase your products with multiple data fields like product description, links, currency, barcodes, age, gender, size, etc. Omega lets you change any field in the app without the information changing in your source product. Furthermore, this google shopping feed app enables you to select your product destination like shopping ads, buy on google, display, free local listing, etc.
- Syncing products to Google is a simple process in this app that can be easily installed without integration issues.
- Omega is excellent for small-scale stores on Shopify that want visibility on google.
- Customer service response is on the slower side, making it quite a drawback for this app.
3.10) Alpha Google Shopping Feed
Shopify Rating: 4.9
With the Alpha app, once you have synced it with your business, all the product data are automatically updated on the merchant’s page. This google shopping feed app does not require a lot of technical skills from your side, as product updates are instantly fed to the merchant’s page. Even shipping rates are automatically set up in the Alpha app.
You can add a lot of custom variables to your product feed like labels, colour, gender, size, etc. The Alpha app also lets you access SEO-rich content for product descriptions and titles. Other features are tracking and tagging products, categorizing products, adding multiple countries, and bulk updates.
- The Alpha Google feed app has a simple admin panel that is easy to use and navigate to many available features.
- Uploading data to the google merchant centre is a hassle-free process with this google feeds app.
- The Alps app can contain a lot of bugs that cause regular constraints in the workflow.
4. Selecting the Best Google Shopping App
Many consumers begin their shopping trip on Google (or another search engine). As a response, Google launched Google Shopping, allowing items to be advertised at the top of search results. This is quite effective. However, to get the most out of Google, you need to use one of the best Shopify Google Shopping Apps available. However, while selecting a new Shopify Google Shopping app, here's a brief checklist of factors to look for:
4.1) Compliance with policies:
If merchants want their commodities to appear on Google Shopping, they must submit them by Google Shopping regulations. If your listings do not meet Google's rules and criteria, those items may be removed, and merchants who breach the policy may be suspended. More information on listing items on Google Shopping may be found at support.google.com.
Customers may combine the power of Shopify and Google Shopping in various ways. Aside from the direct connectivity provided by Shopify and Google, there are a variety of third-party apps available to assist you in connecting your Shopify business to Google Shopping.
4.3) User interface:
We suggest picking user-friendly Shopify apps because these apps will be with your business for a long time, and if they impede its growth, it is not an app you should employ. Avoid applications that take longer to load and require constant assistance from the customer service team.
The application's capital cost and any ongoing payments should be a significant concern for you. It's worth mentioning that most Google Shopping apps adopt a freemium pricing model, with certain vital services provided for free and the rest for extra.
4.5) Feed optimization:
The feed is the most critical factor (followed by bidding). The purpose of feed optimization is to have as much precise data as possible for Google to match your items with someone's search. Unlike search adverts, there is no possibility to bid on keywords to sell your items. Google's algorithm determines what to display.
5. Overall Recommendation
Google Shopping is quickly becoming a popular option to sell things online. However, you must ensure that you have the highest possibility of making the transaction without spending too much money on bids. As a result, you must use one of the several Shopify Google Shopping applications discussed in this article.
Suite For Google Shopping Feed and Google Ads & Google Shopping app comes with all-rounder functionalities. If you seek an app that syncs with multiple platforms, 'TikTok Facebook, Google Shopping Feed' by ShoppingFeeder is the right choice. 'Feed for Google Shopping' app by Simprosys InfoMedia offers a seamless user interface. If you own a multinational business, Google Shopping Feed by AdWords Robot might be an ideal choice.
6. FAQ on Google Shopping Apps for Shopify
6.1) Which are the best Google shopping apps for Shopify?
The best Google shopping app for your Shopify store depends on your specific requirements and the size of your business. Popular choices are Suite For Google Shopping Feed, 'TikTok Facebook, Google Shopping Feed' by ShoppingFeeder, 'Feed for Google Shopping' app by Simprosys InfoMedia, Google Ads & Google Shopping app, Google Shopping Feed by AdWords Robot, etc.
6.2) How to choose the best Shopify Product Customizer app for your ecommerce business?
Choosing the best Shopify Google shopping app requires considering several factors, including the size of your company, the app's payment model, the features offered, customer support, and so on. Before selecting the best Shopify Google shopping app, it would be beneficial to examine the app's policy compliance and the feed optimization features provided.